Podgorica (MINA-BUSINESS) – Representatives of 11 Montenegrin media attended a two-day seminar "Marketing in Media and Marketing the Media", organised jointly by the Centre for Entrepreneurship in Podgorica and IREX organisation. "There are widespread delusions in Montenegro about marketing, interpreting it as advertising or sale," a statement issued after the seminar said. It also said that a marketing concept targeting a consumer has not still been accepted and instead companies wait for their clients# initiatives. Following the seminar, the Centre for Entrepreneurship will organise a marketing workshop called "consumer is the king".